I’m Brooke Griffin Farmer
I’m a former NFL cheerleader turned USA Today bestselling author, founder and former CEO of a multi-million-dollar media company
Writer. Dreamer. Mama. Builder of Homes, Words, and Women
I've built a women’s wellness brand that grew to nearly a million subscribers—before I stepped away to focus on motherhood, healing, and building a different kind of legacy. I’m a wife to Daron, mama to three incredible kids (Easton made me a mother, and Hailey and Ethan were gifts I gained when I married the love of my life), and the kind of girl who believes supper can save us, because what feeds your body can also feed your soul. Around here, home isn’t just where we live. It’s where healing happens. It’s where laughter echoes, faith deepens, and purpose is born.
from ashes to beauty
I believe in dreams—the kind that refuse to die, even when you’ve had to lay them down for a season.
From small-town Kentucky to the NFL sidelines, the Fitness Universe stage, and into the tech world, I’ve lived many lives. I once scaled a national brand that reached over six million women. But the real transformation came after I walked away.
I traded platform for peace.
Performance for presence.
Hustle for healing.
I untangled from codependency, perfectionism, people-pleasing, and generational strongholds.
I rebuilt from the inside out. And in the quiet, I found my truest calling: to help women do the same.
Break free. Dream big. Build a legacy that lasts.
What I Build
Yes, my husband and I build custom homes through our family business.
But I’m also a builder of stories, strategies, brands, and spaces that carry both beauty and breakthrough.
My work lives at the intersection of creativity, legacy, and restoration.
I’ve helped nonprofits, churches, and brands find their voice and tell their stories in ways that feel real, resonant, and lasting. I love creating things that matter—with women who are ready to rise. If it involves dreaming with God, making beauty from ashes, or creating something that will outlive us? I’m all in.
2000's
2009
Crowned Fitness Universe Champion
2013
Opened first downtown Cincinnati office
2012
Founded Skinny Mom as a single mom with a dream
2015
Honored as a Cincinnati business leader (Women Who Mean Business)
March 2016
Published Skinny Suppers
(USA Today Bestseller)
september 2016
Sold Skinny Mom media brand
2019
Focused on raising teens + personal healing
2018
Married Darron and began blending our family
UK Cheerleader
2006-10
Cheering on the sidelines in the NFL
2020
Launched Our Farmer House as a quiet blog
2021
Built our first farmhouse together
2022-23
Living farm life: cooking, creating, healing, and dreaming again
2025
Launched Move Pray Love Podcast and Our Farmer House Magazine
2024
Started building custom homes with Daron
a few of my favorite things
Cheering people on (especially when they’ve forgotten how)
Porch swings, playlists that heal, and walks that turn into prayers
Breakthrough conversations and stories that change lives
Helping women find their voice, their purpose, and their joy again
Here's what I know for sure
You don’t have to choose between being spiritual and strategic
You can love sprinkles and Scripture, spreadsheets and surrender
You can be a dreamer, a doer, and a daughter—all at the same time
You can be soft
and strong
This space is for you if
- You’ve carried a family, a
vision, or a secret battle - You’ve laid down your dreams for a season and wondered if it’s too late
- You’re ready to build something new—from wholeness, not hustle
If that’s you, I hope you’ll find something here that reminds you
You’re not too late. You’re right on time. You’re not behind—you’re being rebuilt. And the best stories? They often start in the middle. It’s never too late to dream again.
From Bestselling Recipes to Heart-Healing Reads
I started by writing recipes that fed the body. Now I’m writing words that heal the heart.
Coming Soon: "Find Her Again" A soulful new book for every woman who’s ever felt tired, lost, or stuck in survival mode. It’s time to reclaim your joy, your rest, and the courage to be you.
